Threat Of New Market Entrants Management Essay

Threat Of New Market Entrants Management Essay For this assignment, we have chosen Rehm Grinaker Construction Company Ltd and have identified its strategic marketing strategies. The Construction industry plays a major role in transforming the wants and needs of people into reality; they are realised through construction projects which includes infrastructure such as roads, schools, houses, hospitals, airports, factories and dams. At present, the Construction industry in Mauritius is booming; many construction projects are being developed. Rehm Grinaker is considered as one of the leading construction company in Mauritius. Companys Profile REHM-Grinaker Co. Ltd is a renowned construction company in Mauritius and it was founded in 1991. Over the years, REHM-Grinaker has grown from modest beginnings into being a well-recognized, leading multi-disciplinary construction company reputed throughout Mauritius for delivering quality work on time.  REHM-Grinaker has a permanent workforce of over one thousand five hundred well qualified Mauritian staff.  In its 20 years of operation REHM-Grinaker has played a role in all sectors of the thriving Mauritian economy through the construction of commercial and office buildings, hotels and leisure facilities, stadia, luxury villas, industrial buildings, roads and bridges, healthcare facilities, the renovation of historical buildings, the construction of golf courses, marine works, water and sewage treatment plants, power plants, pipelines, and all types of major infrastructure and building works. REHM-Grinaker is a majority Mauritian shareholder company, with the added advantage of being able to access the expertise and resources of shareholder Aveng Grinaker-LTA, one of the largest Construction companies in Africa. Research Methodology The Construction industry has been facing a lot of issues, particularly when it comes to the marketing of their products because of the little significance given to the Marketing philosophy. Hence, the research methodology has helped to gather the required data for the research in order to better understand how REHM-Grinaker designed its marketing strategies to better sell its products. In an attempt to analyse the Strategic Marketing Management of REHM-Grinaker, an appointment was made with Mr P. Moothien Pillay, HR Manager at REHM-Grinaker in Arsenal on Monday 27th September 2012 at 10.00 a.m at the headquarters itself. All members of the group attended the in-depth interview. The latter covered various areas of the Strategic Marketing Management process, namely: Business Definition, Mission, Vision and Goals of REHM-Grinaker Marketing Audit: Internal and External Audits Marketing Objectives Marketing Strategies Marketing tactics/mix decisions Marketing Ethics and Social Responsibility Strategic Planning Evaluation and Control processes A short questionnaire (see Appendix 1) was designed as a guide in order to establish a flow in the way the questions were asked to the interviewee. The interview lasted for one hour and thirty-seven minutes and was recorded. From this interview, a proper analysis of REHM Grinakers marketing strategies was possible. Analysis of Findings The analysis and findings part will enable describe the information gleaned at REHM-Grinaker during the interview. All relevant data pertaining to the marketing strategies of this company will be studied thoroughly and commented on. Business Definition, Mission, Vision and Goals of REHM-Grinaker Business Definition Rehm Grinaker is a well known company in Mauritius providing construction services to firms and the government. It is among the leading companies in Mauritius since it has gained the reputation for delivering quality work on time.   Therefore, Rehm Grinaker particularly deals with big companies who can have the means to pay for the premium services it offers and hence the projects on which the company has worked are important ones and it uses the latest technology available to facilitate construction. For example, building the biggest shopping mall in Mauritius, that is, Bagatelle, on the Ring Road Phase 1 and the overlaying of the runway at the SSR International Airport. Mission Rehm Grinaker has five core values and for the company abiding by these is fundamental. The five core values are listed below: Safety Accountability Integrity Client satisfaction Employee fulfilment Hence, by implementing these values the company has been able to have a clear insight to develop its mission efficiently. Rehm Grinaker focuses immensely on providing quality service on time to its clientele to gain client satisfaction. However, achieving client satisfaction for Rehm Grinaker also means that this is done in accountability and integrity whereby its employees are safe and they are satisfied with their work. Thus, employees of Rehm Grinaker know these values and its importance and abide by them. Vision Build a better future. Rehm Grinaker has the above as its vision and this means the company wants the countrys advancement and by providing premium construction services it is contributing towards achieving its vision. Converting Environmental Opportunities into Organizational Opportunities This refers to fulfilling the unmet or changing customer needs; satisfy the unsatisfied buyer groups or using new means or technology for delivering value to prospective buyers. At Rehm Grinaker, the service that they provide to their customers is always up to date since they focus on delivering quality service. For instance, the company tries to minimum damage as much as it can pertaining to the environment and also tries to use eco friendly materials. Hence, its clientele are satisfied and the case whereby there are unsatisfied customers is quite rare. Nevertheless, if it happens then the company tries to find out the reasons which has caused dissatisfaction and takes the necessary actions to remedy the situation. As well, Rehm Grinaker uses the latest technology regarding its machines and equipments to facilitate the tasks of its employees and also to deliver premium construction services. Hence, the company invests in technology so that it is able to use the most efficient means in construction. Additionally, Rehm Grinaker is known to deliver quality service on time; this means the company respects the deadline given to complete its work and the latest technologies as well as the qualified labour force helps to achieve this goal. Marketing Audit Swot analysis of Rehm Grinaker Strengths The Rehm Grinaker has trained and motivated staff to serve its customers. This can benefit the organization in terms of greater productivity and serving customers better. It helps to improve the organisations image when dealing with customers. Rehm Grinaker offers specialized construction schemes to its customers. Therefore customers are now faced with greater choice and may customize what they want to build. in this context Rehm Grinaker is more customer focused. The organization operated in an environmental friendly way. The quality of service is provided at its highest. Since the organisations main motto is Quality on time, the organization makes sure that any project is being delivered on time with the highest quality. Weaknesses The cost of production is increasing every day. The cost of materials such as cement and iron bars are examples amongst others. It is difficult for the company to keep in touch with technological advances due to high cost of investment. Opportunities Rehm Grinaker can take advantage of government projects such as the building of new road networks and other projects. Expatriated labour is available at cheaper rates from countries like China and India. This can bring a decrease in the labour cost resulting in lower costs of production. Financial support is provided by banks. This can be used to improve the companys financial position. Threats There is existence of other competing firms in the construction industry such as Gamma Civic, Padco, and General Construction amongst others. Internal Audit of Rehm Grinaker This includes the objectives of Rehm Grinaker that is, it has evolved to become one of the leaders in the multidisciplinary building and civil engineering construction services. Structure of Rehm Grinaker: The management team comprises of the following: Managing Director Executive Director Financial Director Construction Manager Commercial Manager Rehm Grinaker has achieved many successes for instance it is known to have built Bagatelle Mall, and Caudan Phase II. It is presently involved in the construction of Ring Road Phase I, overlaying of the runway at SSR International Airport among other projects.  Moreover, it also provides a quality service to its clients on time and it is also considered to be a profitable and well known construction company since it originates from one of the largest construction companies in South Africa. External Audit of Rehm Grinaker The external audit comprises of the following: Micro environment-Consists of employees, customers, suppliers, competitors, intermediaries who are involved with production and sales. Employees-Rehm Grinaker Construction Ltd provides its employees the necessary tools and equipment for them to carry out their tasks effectively and efficiently. For instance, the workers wear reflective vest, hard hat, gloves, safety glasses and security shoes. Safety and security facilities are provided to the workers and in order to motivate them to work in difficult conditions incentives are also given to them. Customers-Rehm Grinaker delivers its projects on times to satisfy its customers and to maintain a good Customer Relationship Management. It also makes follow ups with its clients due to the rising customer expectations and increased competiveness has become a key feature of the construction industry. Suppliers-Rehm Grinaker buys construction components from Gamma Civic Ltd and Betonix Ltd. The company focuses on quality and prompt delivery in order to meet customer expectations that is raw materials need to be provided on time and it also believes in maintaining good Supplier Relationship Management. Competitors-The competitors in the construction industry are differentiated in terms of brand name, quality, and price and among others. They influence the factors when making tenders and bids to obtain a construction contract. Intermediaries- Rehm Grinaker engages only in offering construction services to clients. Hence, when Rehm Grinaker needs to buy construction materials for its construction projects it negotiates directly with Gamma Civic Ltd. External audit Porters Five Forces Model The importance of designing competitive strategy is to relate REHM-Grinaker to its environment in which it is operating. The strategic marketing manager seeking to develop an edge over rival firms can use the Porters model to better understand the industry context in which the construction firms operate in Mauritius. Michael Porter provided a framework that models an industry as being influenced by five forces: Threat of new market entrants The barriers to entry into the current Mauritian construction markets is not high, because there are common technology used, access to distribution channels and low scale investment. The only possible barrier is the goodwill that the current companies have established. Hence, the corporate image in the construction market is one competitive advantage. With the development of the current economic globalisation, more and more foreign companies are entering the Mauritian construction market. Furthermore, Mauritius forms part in the World Trade Organisations, SADC, and COMESA. These multinational organisations, either developed countries (e.g LAXCON Construction from Kenya) or from industrialized countries such as Colas Ltd is from France; these companies have an upper hand in terms of technology, management skills or capital as well as costs. This will bring a serious threat to the current companies, including REHM Grinaker. Threat of substitute products In the construction industry, the threat of the substitute can be assumed not existent, because of the non-substitutional nature of products or services provided by the industry, for instance there will be the absolute use of cement, rock sand, hollow concrete blocks, aggregates, iron bars and other such materials during the construction of any building, and so the question of having close-substitutes does not arise as such. Bargaining Power of Buyers In the construction industry, customers choose the contractor through a tender system. For instance, they will prefer the contractor offering the lowest price for its service and as REHM Grinaker wants to position its service as a quality service rather than relying on a penetration pricing strategy to win a bid. It somehow wants to differentiate itself from competitors like IREKO which offers a poor service at a much lower cost. Therefore, to REHM Grinaker, customers satisfaction is very important to build its repute across Mauritius and will hence comply with each and every of their exigencies (for instance, changing the whole architecture while construction is already underway, short notice deadlines) to avoid switching to competitors. Bargaining power of suppliers REHM Grinakers main suppliers are Gamma Materials Ltd, UBP. The latter are well known for providing quality products and have a considerable impact on the final delivery of REHM Grinaker to its clients. So, REHM Grinaker has no other choice but rely on these specific suppliers. Unlike Gamma Civic, it does not have the possibility of cutting on the buyer by going forward vertical integration that is produce its own raw materials itself. Hence, it is compelled to keep a good relationship with its suppliers. Existing competitive rivalry between competitors As in any industry in Mauritius and abroad, there is rivalry among competitors and the construction industry is not left out. For instance, the main rivals of REHM Grinaker are: General Construction Co Ltd, Gamma Civic, PAD Co., and BCE. So according to the strategies used by its main competitors, REHM Grinaker has to tailor-make and thus differentiate its strategies in order to outmatch them and be a leader of this market. PESTLE Analysis of REHM GRINAKER Political and Legal factors According to the manager of REHM Grinaker, the government focuses heavily on foreign contractors which impacts negatively on REHM Grinaker in the form of competition. Moreover, certain companies in the construction sector are more privileged when compared to Rehm Grinaker since they got high political background. On the other hand, for the legal factors, REHM Grinaker needs to agree upon several binding laws such as the labour laws and safety laws impose by the government. For example according to the safety law, it is recommended to have one full time registered safety officer and for REHM Grinaker it employs one senior safety manager, two safety managers and six trainee safety officers. Economic factors For the economic factors, the manager of REHM Grinaker believes that the construction sector in Mauritius is fluctuating. The demand is falling and according to him investors also are not investing their money as they are looking for the stability of the Mauritian economy. He also mentioned that due to the recent downturn, the economic situation is unstable for the construction industry as a whole. Social and Environmental factors As for the social factors, 2% of REHM Grinaker profits go for the CSR fund where the bulk of the money goes mainly for the unprivileged and disable children. For example they donate funds to APEIM and to several schools for disabled children. On the other hand, for environmental factors, the manager believes in building what is designed. He pointed out they do care for the environment when they are undertaking construction work and for each project they undertake, an environment management plan is prepared whereby according to him it consists of how to promote a safe environment that is not to harm the environment. A plan for management of waste also is prepared and strategies on how to avoid less pollution such as noise and air pollution while working. Technological factors Nowadays REHM Grinaker is engaged into the construction of huge buildings such as Bagatelle and SIT business and knowledge centre with the help of new and modern equipments. According to the manager, REHM Grinaker makes use of big cranes to facilitate and makes it easier to work. They also make use of reusable equipment, such as metal which is more flexible instead of wood which were used long ago. Moreover, one example of new equipment that was used in the construction of Bagatelle is the post tension cables. THE BCG MATRIX In the light of the information obtained from the interview with Mr Moothien Pillay, it could be deduced that REHM Grinaker is found in the Star segment of the BCG Matrix. The organization is one of the market leaders in the construction sector with so many outstanding projects in the pipeline. THE ANSOFF MATRIX As from the Ansoff Matrix, and according to the interview, it could be deduced that REHM Grinaker is actually in the Market development section. Since its 21 years of existence, it has not quite diverted from its main activity which is the construction of infrastructures. However, this company has been trying to capture new markets at all times. It is going for more prominent projects. From the extension and renovation of small buildings, it has of late been involved in the construction of Bagatelle and Cascavelle Malls, which are, if not, the biggest projects REHM Grinaker has ever embarked on. Marketing Ethics and Social Responsibility One of the most important marketing assets of REHM Grinaker, according to the Manager, is its corporate image. As far as ethical considerations are concerned, integrity is one of the main core values of REHM Grinaker. Personal relationships with suppliers, clients and project managers are always managed in an ethical manner and the organization does not run on bribes. There is no preference for family members of employees in the organization and a decent salary is given to all employees. No one worker on sites is exploited. Therefore, REHM Grinaker makes it an adage to work in the cleanest environment. And if anyone is aware of any unethical behaviour, it is the onus of that person to report it. Therefore, REHM Grinaker wants live up to its good reputation and this is the best marketing strategy it can possibly flaunt. Furthermore, as any organization, REHM Grinaker does not fail to contribute 2% of its profits to the CSR Fund. Nonetheless, it has also engaged itself in many social work activities. Since its headquarters is found in a poverty-stricken area, REHM Grinaker has chosen to help the underprivileged children living in the vicinities. The company namely invested in education training as well as in organizing events for them during the festive season. Again, through this endeavour, REHM Grinaker wants to differentiate itself and improve its corporate image. STRATEGIC PLANNING PROCESS In todays highly competitive business environment, organisations must engage themselves in strategic planning that clearly defines the mission, objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress and make adjustments as necessary to stay on track. THE STRATEGIC PLANNING PROCESS Mission Objectives Situation /Strategic Analysis Strategy Formulation/ Strategic Choice Strategy Implementation/Control Strategic Analysis/Situation analysis The environment Pestle analysis of Rehm Grinaker Strategic Capabilities Swot analysis of Rehm Grinaker Stakeholders expectations The stakeholders of Rehm Grinaker expects that the management and the employees perform their duties conscientiously, honestly and in accordance with the best interests of them and the company. Moreover, Rehm-Grinaker is a preferred contractor for most of the major stakeholders in the industry because the company has built its success on achieving quality on time not only to the final construction product but when dealing with partners in the construction process as well. Organisational Culture The organisation culture of Rehm Grinaker is to deliver quality work on time. Strategy Formulation/Strategic Choice Given the information from the environmental scan, the firm should match its strength to the opportunities that it has identified, while addressing its weaknesses and external threats. In addition to that to have superior profitability, firms seek to develop a competitive advantage. In the case of Rehm Grinaker, it can be seen that the company has competitive edge in providing sustainable construction works and the most important competitive advantage that the firm has over its competitors is the accessibility to the expertise and resources of shareholder Aveng Grinaker-LTA, one of the largest Construction companies in Africa. Strategy Implementation/Control The selected strategy is implemented by means of programs, budgets and procedures as well as the implementation of the strategy must be monitored and adjustments made as needed. In the case of Rehm Grinaker, the company must assess their actual performances and have detailed specifications on contracts completed such as Bagatelle Infrastructure, La Croisette Bulk Earthworks, Terre Rouge Verdun, and among others.

History of American Football Essay

Beginning of Football Football as well as rugby and soccer are believed to have descended from the ancient Greek game of harpaston. Harpaston is mentioned frequently in classical literature. where it is often referred to as a very rough and brutal game.The rules of this ancient sport were quite simple: Points were awarded when a player would cross a goal line by either kicking the ball, running with it across the goal line, or throwing it across the line to another player. The other team’s objective was simply to stop them by any means possible. There was no specific field length, no side line boundaries, no specified number of players per team, only a glaring lack of rules. Most modern versions of football are believed to have originated from England in the twelfth century. The game became so popular in England that the kings of that time (Henry II and Henry IV) actually banned football. They believed that football was taking away interest from the traditional sports of England, such as fencing and archery. Walter Camp Walter Camp was born April 17, 1859, in New Haven, Connecticut. He attended Yale from 1876 to 1882, where he studied medicine and business. Walter Camp was an author, athletic director, chairman of the board of the New Haven Clock Company, and director of the Peck Brothers Company. He was general athletic director and head advisory football coach at Yale University from 1888-1914, and chairman of the Yale football committee from 1888-1912. Camp played footba ll at Yale and helped evolve the rules of the game away from Rugby and Soccer rules into the rules of American Football as we know them today. One precursor to Walter Camp’s influence was William Ebb Ellis, a student at the Rugby School in England. In 1823, Ellis was the first person noted for picking up the ball during the soccer game and running with it, thereby breaking and changing the rules. In 1876, at the Massosoit  convention, the the first attempts at writing down the rules of American football were made. Walter Camp edited every American Football rulebook until his death in 1925. Walter Camp contributed the following changes from Rugby and Soccer to American football one side retained undisputed possession of the ball, until that side gives up the ball as a result of its own violations the line of scrimmage 11 on a team instead of 15 created the quarter-back and center positions forward pass standardized the scoring system, numerical scoring created the safety, interference penalties, and the neutral zone tackling as low as the knee was permitted – 1888 a touchdown increased in value to six points and field goals went down to three points – 1912 The NFL or the National Football League, was formed in 1920 soccor/football Soccer is one of the most popular sports in Europe and the Americas. It has a vivid and interesting history in the world of sports. Early evidence of soccer being played as a sport finds occurrence in China during the 2nd and 3rd centuries BC. In China, it was during the Han dynasty that people dribbled leather balls by kicking it into a small net. Recorded facts also support the fact that Romans and Greeks used to play ball for fun and frolic. Some facts point to Kyoto in Japan where kicking of ball was a popular sport.It is said that early growth of the modern soccer started in England. Some amusing facts even mention that the first ball used was the head of some Danish brigand. It is said that during medieval times, the old form of soccer used to allow many ill practices like kicking, punching, biting and gouging. The main aim was to carry the ball to a target spot. People grew so fond of the game that they would throng the field all day long. Sometimes the competition grew fierce and masses got so wild that there were frequent incidents of violence during the game. It is also said that soldiers admired the game so much that they missed archery practice to watch it King Edward III banned soccer in 1365 owing to the growing incidents of violence and military indulgence in the sport. In 1424 King James I of Scotland also proclaimed in the Parliament— â€Å"Na man play at the Fute-ball No man shall play football When and where exactly did soccer start is a question that has no precise answer to it. You can easily say that this popular game has been played for more than three thousand years. The nativity of modern-day soccer must be credited to Britain. It was also known as the association football, with Scotland and England being the co-founders of the systematic game of soccer. Modern History of Soccer: 18th Century onwards In 1815, a major development took place that made soccer popular in Universities, Colleges and Schools. The popular English School and Eton College came forth with a set of rules, known as the Cambridge Rules. Football was segregated into two groups; some colleges and schools opted for Rugby rules that allowed tripping, shin kicking and also carrying the ball. These rules were exclusively prohibited as per the Cambridge rules.The history of modern-day soccer was established in 1863. In October 1863, eleven representatives from London clubs and schools met at the Freemason’s Tavern to set up common fundamental rules to control the matches amongst themselves. The outcome of this meeting was the formation of the Football Association. In December 1863, the Rugby Football and Association football finally split as the supporters of the Rugby School rules walked out. Firmly establishing the foundation of soccer in 1869, the Football Association strictly banned any kind of handling of the ball. Soccer’s popularity spread rapidly during the 1800s as British sailors, traders and soldiers introduced the sport to different parts of the globe. Italians, Austrians and Germans drew to Europe, while Argentina, Uruguay and Brazil adopted the sport in South America. FIFA was established in the year 1904 and by early 1930s, different leagues were operating from various countries. FIFA is credited with organizing the first world cup in Uruguay. The history of soccer is rich with events, development and its growing craze all over the world. You will find yourself amazed as you learn about different times of this wonderful sport that has held our awe and admiration for over 3000 years. why is soccer called football The game that the rest of the world calls football or â€Å"the beautiful game† goes by a different name in the United States and Canada soccer. Americans adopted the name soccer after almost 100 years of playing this game under the name football.The game’s history and development provides important clues about the use of the word soccer to identify the game in the countries  that do not call it football.

Biography of Pancho Villa, Mexican Revolutionary

Francisco Pancho Villa (born  Josà © Doroteo Arango Arà ¡mbula; June 5, 1878–July 20, 1923) was a Mexican revolutionary leader who advocated for the poor and land reform. He helped lead the Mexican Revolution, which ended the reign of Porfirio Dà ­az and led to the creation of a new government in Mexico. Today, Villa is remembered as a folk hero and a champion of the lower classes. Fast Facts: Pancho Villa Known For: Villa was a leader of the Mexican Revolution, which overturned the government of Mexico.Also Known As: Josà © Doroteo Arango Arà ¡mbula, Francisco VillaBorn: June 5, 1878 in San Juan del Rà ­o, Durango, MexicoParents: Agustà ­n Arango and Micaela Arà ¡mbulaDied: July 20, 1923  in Parral, Chihuahua, MexicoSpouse(s): Unknown (according to legend, he was married more than 70 times) Early Life Pancho Villa was born Josà © Doroteo Arango Arà ¡mbula on June 5, 1878. He was the son of a sharecropper at the hacienda in San Juan del Rio, Durango. While growing up, Pancho Villa witnessed and experienced the harshness of peasant life. In Mexico during the late 19th century, the rich were becoming richer by taking advantage of the lower classes, often treating them like slaves. When Villa was 15, his father died, so Villa began to work as a sharecropper to help support his mother and four siblings. One day in 1894, Villa came home from the fields to find that the owner of the hacienda intended to have sex with Villas 12-year old sister. Villa, only 16 years old, grabbed a pistol, shot the owner of the hacienda, and then took off for the mountains. Exile From 1894 to 1910, Villa spent most of his time in the mountains running from the law. At first, he did what he could to survive by himself. By 1896, however, he had joined up with some other bandits and become their leader. Villa and his group of bandits would steal cattle, rob shipments of money, and commit other crimes against the wealthy. Because he stole from the rich and often shared his spoils with the poor, some saw Villa as a modern-day Robin Hood. It was during this time that Doroteo Arango began using the name Francisco Pancho Villa. (Pancho is a common nickname for Francisco.) There are many theories as to why he chose that name. Some say it was the name of a bandit leader he had met; others say it was Villas fraternal grandfathers last name. Villas notoriety as a bandit and his prowess at escaping capture caught the attention of men who were planning a revolution against the Mexican government. These men understood that Villas skills would make him an excellent guerilla fighter during the revolution. Mexican Revolution Since Porfirio Diaz, the sitting president of Mexico, had created many of the current problems for the poor and Francisco Madero promised change for the lower classes, Pancho Villa decided to join Maderos cause and agreed to be a leader in the revolutionary army. From October 1910 to May 1911, Pancho Villa was a very effective military leader. However, in May 1911, Villa resigned from command because of differences he had with another commander, Pascual Orozco, Jr. Orozco Rebellion On May 29, 1911, Villa married Maria Luz Corral and tried to settle into a quiet domestic life. Unfortunately, though Madero had become president, political unrest again appeared in Mexico. Orozco, angered by being left out of what he considered his rightful place in the new government, challenged Madero by starting a new rebellion in the spring of 1912. Once again, Villa gathered troops and worked with General Victoriano Huerta to support Madero in quashing the rebellion. Prison In June 1912, Huerta accused Villa of stealing a horse and ordered him to be executed. A reprieve from Madero came for Villa at the very last minute, but Villa was still remitted to prison. He remained in prison from June 1912 to when he escaped on December 27, 1912. More Fighting and Civil War By the time Villa escaped from prison, Huerta had switched from a Madero supporter to a Madero adversary. On February 22, 1913, Huerta killed Madero and claimed the presidency for himself. Villa then allied himself with Venustiano Carranza to fight against Huerta. He was extremely successful, winning battle after battle during the next several years. After Villa conquered Chihuahua and other northern areas, he spent much of his time reallocating land and stabilizing the economy. In the summer of 1914, Villa and Carranza split and became enemies. For the next several years, Mexico continued to be embroiled in a civil war between the factions of Pancho Villa and Venustiano Carranza. Raid on Columbus, New Mexico The United States took sides in the battle and supported Carranza. On March 9, 1916, Villa attacked the town of Columbus, New Mexico. His was the first foreign attack on American soil since 1812. The United States sent several thousand soldiers across the border to hunt for Villa. Though they spent over a year searching, they never caught him. Peace On May 20, 1920, Carranza was assassinated and Adolfo De la Huerta became the interim president of Mexico. De la Huerta wanted peace in Mexico, so he negotiated with Villa for his retirement. Part of the peace agreement was that Villa would receive a hacienda in Chihuahua. Death Villa retired from revolutionary life in 1920 but had only a short retirement, for he was gunned down in his car on July 20, 1923. He was buried in Parral, Chihuahua. Legacy For his role in the Mexican Revolution, Villa became a folk hero. His life has inspired numerous films, including The Life of General Villa, Viva Villa!, and Pancho Villa Returns. Sources Katz, Friedrich.  The Life and Times of Pancho Villa. Stanford University Press, 1998.Knight, Alan.  The Mexican Revolution: A Very Short Introduction. Oxford University Press, 2016.McLynn, Frank.  Villa and Zapata: A History of the Mexican Revolution. Basic Books, 2008.

Making Meanings Essay - 1692 Words

CURTIN UNIVERSITY OF TECHNOLOGY SCHOOL OF MEDIA, CULTURE AND CREATIVE ARTS ASSIGNMENT COVER SHEET To be attached to all assignments (ALL SECTIONS MUST BE COMPLETED) STUDENT NAME:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................. STUDENT ID:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ UNIT NAME AND NUMBER:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ DUE DATE:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. WORD COUNT:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1408†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. TUTORIAL DAY AND TIME:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............. TUTOR’S NAME:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. IT IS ESSENTIAL THAT YOUR TUTOR’S NAME IS ON ALL SUBMITTED ASSIGNMENTS DECLARATION: I declare that I have retained a copy of this assignment.†¦show more content†¦There is a mutually interactive relationship between the subject, human agents, the object, and the conditions of their existence. Theories of the individual concentrate on differences between people and explain these differences as natural. According to Marxist theorists, individuals are constituted as the possessors of positions through the effects of social relations. Alternatively theories of the subject concentrate on peoples common experiences in society through watching television, reading the newspaper or surfing the internet. It is the most important way of distinguishing who we are. Thus subject identity is a social construction, not a natural one. There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would disprove the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as an instrument, both more powerful and more flexible than anything in previousShow MoreRelatedRevising a Paper1863 Words   |  7 Pages Once a writer has completed the writing portion of an essay, it is often considered to be done. However, no one, even a professional writer, writes a perfect draft on the first attempt; in fact, it is often this revision stage of writing where a good writer separates himself from other, less experienced writers. A good writer understands the importance of revision and spends as much time as possible during this stage to craft the essay into the ideal state. Moreover, what exactly revision is?Read Morestudy skills988 Words   |  4 Pagesfinding a solution on how to better ones self. In this essay I shall be writing about how critically reflecting on the study skills I possess and those that need enhancing has helped me to improve and refine them. The skills I will be writing about include: understanding questions; writing an essay; being organised; time keeping and note taking. By critically self-reflecting on my study skills I have found that I tend to lack understanding of essay questions. Recognising this weakness has allowed meRead More`` Homo Religiosus `` By Karen Armstrong1416 Words   |  6 Pagesfeatures of caves, and most importantly the image of Brahma. The detailed notions placed on each concept yields the reassuring meaning that religion symbolically is a safe harbor, in which individuals can feel comforted and relieved. However the question that always comes up is if an individual is willing to exclude themselves from the harsh realities of society. As the essay progresses, Armstrong s usage of words such as kenosis—emptying—, junzi—maturity—, and anatta—dethrone—broadens the idea onRead MorePoetry Essay, the Road Not Taken869 Words   |  4 PagesThe Road Not Taken: Poetry Essay COURSE AND TITLE: ENGL 102: Literature and Composition SEMESTER OF ENROLLMENT: NAME: WRITING STYLE USED: MLA . Thesis statement: The symbolic setting, title, content and metrical devices support the poem’s (The Road Not Taken by Robert Frost) overall meaning. Outline: Title â€Å"Poetry Essay† I. Introduction A. The influence of decision making process in human life. B. The problem faced byRead More Difficulty With Essays1164 Words   |  5 PagesDifficulty With Essays Trying to write an essay is difficult. Reading a book with the very nicely written essays is great and allows me to see examples of good essays. Suggestions such as the journalist’s questions, mapping, brainstorming, and idea books give support and guidance that are supposed to be helpful. After reading all the material of what goes into an essay and the helpful suggestions to get me started in the right direction, such as ways to overcome writer’s block, it is timeRead MorePersonal Note On Core Value1361 Words   |  6 Pagescore value is about being able to demonstrate in your writing that you are able to take others feedback and use their feedback to revise your own essay, which I used throughout my first essay and the other two as well. While writing my essays the feedback from others has helped me make my essays better and more interesting. Without peer-editing my essays would have never became stronger and more well written. Also in my writing, when I knew I needed help I knew exactly where I could go for help orRead MoreJohn Bergers Ways of Seeing Summary Commentary1210 Words   |  5 PagesJohn Berger’s â€Å"Ways of Seeing† is a short commentary that seems to be about how different classes of people perceive art, how its meaning has changed through the ages, and how the introduction of technology has affected it. Berger seems to be an extremely controversial art critic, based off opinions of him that range from â€Å"stimulating† to â€Å"preposterous†. He has been praised numerous times, yet condemned just as much. His writings can seem extremely complex and difficult, even cryptic at times; butRead MoreAnalysis Of The Book A Hitchhikers Guide On The Galaxy 1463 Words   |  6 PagesThe meaning of life is a question that people have been asking for decades. Some believe that the meaning of life comes from a variety of reasons, such as religion, hope, or simply just living life. In the book, A Hitchhi kers Guide to the Galaxy, this famous question is posed, and many wait for thousands of years in order to find the answer, which turned out to be â€Å"42†. For some, this may be a disappointing answer but for others it may be relieving. People have been struggling with this questionRead More Definition Essay – Different Meanings of Private661 Words   |  3 PagesDefinition Essay – Different Meanings of Private â€Å"Property is a central economic institution of any society, and private property is the central institution of a free society.† This was a quote by David Friedman (Friedman). The word dealt with in this essay is ‘private’ and this quote exactly examines one of the prime meanings of private. The main aim of my essay is to explain the different meanings of the word private and to explain the significance and variations of its usage over the pastRead MorePoetry Comparative Essay Guide1500 Words   |  6 PagesWriting A Good Comparative Essay – GCSE Poetry You will be asked to compare two or more poems in your exam. You could be asked to write about the presentation of themes, people or places and the importance of language. A good comparative essay is like a multi-layered sandwich: †¢ BREAD - A new point. †¢ FILLING A - How one of your chosen poems illustrates this point. †¢ FILLING B - How your other chosen poem illustrates this point. †¢ BREAD - Your conclusion about this point. This is what the examiners